Ralph Lauren has always been one of my favorite designers. Not necessarily so much for his clothing or housewares, albeit lovely as they are, but more so for his tremendous ability to create a dream and have us buy into it. I remember visiting his lifestyle boutiques when I was in high school. I loved the ambiance that permeated every thoughtful detail to reflect the world of polo players, weekends in the Hamptons and the smell of old money. Mr. Lauren is a master businessman and has now has set his sights on expanding his empire by introducing his particular brand of Americanism into the European market. And they have graciously accepted the invitation. His forty European stores now do better than their American counterparts. With his newly opened flagship store on the Left Bank of Paris, he has recently added fine jewelry and a restaurant aptly named, Ralph's to his endeavors. Parisians can now shop for the luxury of Lauren while working up an appetite to enjoy American gastronomic classics. If anyone can romanticize fried chicken and hamburgers, it is Ralph Lauren.
Marketing, I wish I had that genius!
Posted by: Acquired Objects | September 30, 2010 at 11:18 AM